The all-important 21-65 year old demographic was unimpressed.

Charlotte Beers is being outsourced to the private sector where she will be re-branded as a Bush Administration Failure™.

Charlotte Beers, the former advertising executive who has been the Bush administration's point person in efforts to improve America's image among Muslims, is quitting her State Department job after 17 months, the State Department said today.

Secretary of State Colin L. Powell said Ms. Beers, who is 67, was resigning for health reasons. Another department official said her resignation would become effective in about two weeks.

[snip...]

Mr. Powell came to the defense of Ms. Beers soon after she was appointed. "Guess what?" he told a group of senators in November 2001. "There is nothing wrong with getting somebody who knows how to sell something."

Ms. Beers concentrated on ways to erase stereotypes about Americans that are widespread in Islamic countries.

She acknowledged only last week that her mission has been daunting. "The gap between who we are and how we wish to be seen and how we are in fact seen is frighteningly wide," she testified before the Senate Foreign Relations Committee.

Ms. Beers is expected to use the next few months to "stop looking so dead" when her picture is taken.