Monday, July 30, 2007

In short order both Rosses were working in Charlotte, North Carolina, for U.S. Surgical (now part of Tyco Healthcare), which eventually grew into a billion-dollar enterprise marketing surgical staplers. Judi was excellent at her work, and earned $40,000 a year by the late 70s. But problems arose when animal-rights groups began investigating the way the company sold its products—problems recently pointed out by the New York press. U.S. Surgical used dogs in demonstrations to doctors and hospitals as part of its marketing plan.

"Every salesperson at U.S. Surgical was trained for six weeks with dogs at Lincoln Hospital in the Bronx, and that was really brutal," explains a former employee. "They spent days and days with dogs, taking out the spleen or stomach or the lobe of a lung. Then if the dog started moaning or fidgeted, whoever was closest would push more sedative into him from the syringe. It was horrible. Then the dog would be killed with potassium chloride."

After training, the salespeople marketed the staplers to doctors, and, once again, in many cases large dogs were used, as they had organs comparable in size to those possessed by humans. "After the stapling, sometimes they'd put a big clamp above and below the staple lines of the dog, and fill [the area] with lots of fluid," the ex-employee says. "It would fill up like a balloon, and the salesperson would say to the doctor, 'See—it doesn't leak!' That's how they marketed and sold the product." (Some years ago, former C.E.O. Leon Hirsch defended the company's practice of using dogs, claiming that there was no proper substitute.)

WABC radio host Ron Kuby, a lawyer and severe Giuliani critic, marvels at the campaign's sublime lack of preparation for the storm of fury that greeted the dog issue, in April. "Think of all the hacks and politicos who sit down and they say to Judi, 'O.K., we've gone through your background, husbands, etc.,'" he muses. "'Is there any other thing in your background, some crazy little thing, that might catch someone's attention?' It's at that point you should raise your hand and say, 'Oh, you mean when I was killing puppies?'"

But for some reason the campaign entered the ring gloveless. "I wouldn't dignify it with a comment" was Giuliani's reply when asked about the use of dogs.