Wednesday, April 26, 2006

Although it underscores what we already knew - that Glenn Reynolds (whose book is selling much better) has remarkable respect in the blogosphere for his integrity and intelligence - I must say I am surprised at the relatively pathetic sales figures for Markos Zuniga's book "Crashing the Gates." It could mean one of several things: 1. Kos' audience has heard it all already; 2. Kos' audience is not "bookish"; 3. Kos' audience is not as big as it's cracked up to be; 4. Kos doesn't write particularly well; 5. Kos doesn't have anything new to say. 6. People are tired of all this political blather anyway. (Hinderaker thinks the latter).

I suspect some combo of "all of the above" might be the proper answer. But this dismal response, coupled with a similar response to AirAmerica detailed in the above Drudge link, should give pause to those Dems rejoicing over Bush's numbers. When it comes to politics these days, the public is not just fed up with Bush. It's fed up with "all of the above."

Bookscan just surveys a sampling of big box retailers, so it's not a complete market analysis. Merely a snapshot of major retailers (and not even all of them). And it absolutely fails to capture online sales.

So let's see. The book has been out three weeks. It has sold 5,100 copies of the special edition and 3,630 according to Drudge (if he can be trusted) in a sampling of the big box bookstores.

That's 8,730 right there. Now throw in the indy bookstores (we've probably sold close to 1,000 just in the book signing events I've attended), and we're getting close to 10,000.

Then there's the online retailers. Currently, CTG is ranked #25 on Amazon.com, and is ranked #5 in the politics category. Through the links at the top of the this page alone I've sold 700 copies of CTG.

So to recap -- top ranking on Amazon, over 10,000 copies sold in three weeks the book has been out. Distributors have ordered 50,000 copies of the book, which has gone through three printings already (our small publisher can't afford to do large first printings). And we're just halfway through our book tour.

And this is somehow supposed to be a failure?