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Tuesday, September 02, 2003
Win a dream date with Jesus, one of you may still be a virgin...
It's Tiger Beat for the good Christian Girl:
We have here, and I'll show our viewers, of course, the traditional Holy Bible. We also have here the complete New Testament, your Holy Bible, called "Revolve." It's a pretty different look, although the words inside are the same. A lot of the sidebars, as you point out, are different.
Why did you do this?
KATE ETUE, SENIOR EDITOR, TRANSIT BOOKS: Well, we spend a lot of time with teenagers at Transit. We try to see them once a week, whether online or face to face. And although 82 percent of America's teenagers say that they are Christians, only 32 percent say that they read the Bible. And we decided we needed to give it to them in a format they know how to use, which is magazines.
BLITZER: And if you look inside the magazine, it is amazing how you've done it, very cleverly. For example, there are some beauty tips that you put in, beauty secrets. Shopping tips, "Make sure that Jesus would be pleased with what you wear. You don't have to look frumpy, just make sure you look like a child of God."
What Thong Would Jesus Wear?
...and how did somone write this with a straight face?
If you, because even if you look through, you start flipping through the pages, as I have, you see all sorts of techniques, editorial production values taken from some of these magazines that we're talking about.
Another one, a beauty secret involving sunscreen with a headline that says, "The Bible Is Like Our Spiritual Sunscreen, It Acts as a Filter, Letting in the Good and Keeping Out the Bad."
You can purchase Evolve over at Amazon where I found this book description:
In focus groups, online polling, and one-on-one discussion, Extreme for Jesus has found that the number one reason teens don't read the Bible is that it is "too big and freaky looking." This fashion-magazine format for the New Testament is the perfect solution to that problem. Teen girls feel comfortable exploring the Scriptures and over 500 further-study notes because of the relevant format!
"Too big and freaky looking"? Are they sure they weren't looking at The Clenis™?
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