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Friday, July 18, 2003
SCLMSNBC
Looks like MSNBC's house pollster is finally out of the closet.
Usually when MSNBC covers an important speech like the SOTU or a Presidenial debate, they like to bring out pollster Frank Luntz and his fabulous focus groups to rate what they have seen. Now it probably comes as no suprise that Luntz has done work for the Republicans, he worked for Gingrich and dummied up Newt's numbers for the Contract on America, but this leaked memo pretty much lets the cat out of the bag:
A private memo from a prominent Republican strategist offers a rare glimpse at the bare-knuckle approaches being considered to oust Gov. Gray Davis, outlining numerous ways to "kill Davis softly" in the recall effort without turning the unpopular governor into a sympathetic figure.
"While it is important to trash the governor," reads the blunt, 17-page memo from Virginia-based communications expert Frank Luntz, "it should be done in the context of regret, sadness and balance."
The internal memo dated July 10 was commissioned by Rep. Darrell Issa's Rescue California committee, which has led the effort to put the unprecedented recall of California's governor on the ballot. The committee financed by Issa, R-Vista (San Diego County) and two other pro-recall groups say they have gathered more than 1.6 million signatures in support of their effort -- far more than needed to put the recall to a vote.
Pistol-packin' car thief Issa looks like a straight-shooter next to this guy.
I liked this part:
House Democratic Leader Nancy Pelosi, who provided the memo to The Chronicle, ridiculed Luntz's efforts to blame Davis for the state's record $38 billion budget deficit, saying the same arguments could be made against President Bush.
"He (Davis) turned record surpluses into record deficits," she read from the memo. "Sound familiar, Mr. President?"
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