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Wednesday, July 09, 2003
Considering context
According to Drudge (sigh...I know):
LIMBAUGH MOST RECOGNIZED NAME IN RADIO SURVEY
Of course Matt only read a few words into the release, which goes on to say:
Conservative talk show host Rush Limbaugh may be the most recognized radio talk show personality in America (93 percent recognition) and the lead player in a conservative radio revolution, but 40 percent of talk radio listeners feel the format lacks balance and that they favor talent over ideology, according to a just-completed national study titled "Talk Radio in America: A National Perspective." The study also highlighted changes in the talk radio format over the past decade and dispelled myths about what is driving listeners and the success of talk radio.
It also states:
The study revealed that Limbaugh (93%), shock jock Howard Stern (79%), Don Imus (71%) and Dr. Laura Schlessinger (68%) were the national personalities with the highest levels of awareness. Coming on strong in the 2003 survey were radio hosts with cable TV news shows. Those garnering significant recognition were conservatives Michael Savage (67%), Bill O'Reilly (65%), Sean Hannity (64%) and Mike Gallagher (54%).
Now, maybe it's me, or maybe it's because I live in nice neighborhood, but given the choice of having either Limbaugh, Stern, Imus, or Schlessinger as a neighbor, I think I'd rather live in a refrigerator box down by the train tracks.
I don't listen to talk radio and I don't know anyone who listens to talk radio. So when I hear that Limbaugh is the 'most recognized name' in radio that strikes me as being on the same level as Preparation H being the most recognized name in hemorrhoidal creams. They're both for assholes.
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