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Tuesday, April 01, 2003
Why do you think they call them dopes.
Proving nothing suceeds like failure....
The White House anti-drug office will end its controversial drugs-and-terror advertising campaign and, in a reversal, shift more of its
$150 million budget toward children's media as it fights for Congress to extend the program another five years.
The Office of National Drug Control Policy will also cease a polarizing $8 million annual study that found the ads aimed at youth were not working and that pitted the drug office against the Partnership for a Drug-Free America.
Now, the office will direct 60% of its buys toward youth-oriented media -- the same percentage it had previously directed at adults -- and will focus on halting drug use among children already using rather than aim to deter youth from starting drugs. The drugs-and-terror ads will end in May.
Ask any kid on the street and they'll tell you that the ads, actually all ONDCP ads, are laughable except for the one with Rachel Leigh Cook going all-Coulter-nutso in the kitchen with the frying pan. And that was only because she was way hot in that ad. I just don't think that ONDCP planned for their ad to convert boys from dopers to strokers.
Then again....
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