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Thursday, January 16, 2003
Is Wirthlin worthy or worthless?
The Washington (Moonie) Times is reporting that a new poll shows that Americans are are swinging the other way when it comes to a woman's right to choose.
Nearly 70 percent of Americans say they favor "restoring legal protection for unborn children," according to a new poll that pro-life groups say shows public opinion is swinging their way on the abortion issue
"This is the new, big change in this country," Sandy Rios, president of Concerned Women for America, said yesterday as she and other leaders of pro-life and traditional family groups released the findings of a Wirthlin Worldwide poll taken last month.
Some 1,000 adults were asked whether, in light of medical advances that reveal the unborn child's body and facial features in detail, "are you in favor of restoring legal protection for unborn children?" Sixty-eight percent of the randomly surveyed adults said they were in favor of legal protection, with 44 percent in strong agreement of such action.
Almost the same number — 66 percent — said they favored nominees to the Supreme Court "who would uphold laws that restore legal protection to unborn children."
Unmentioned in the article is who commisioned this "poll", although it is implied that it was the Concerned Women of America:
"This is the new, big change in this country," Sandy Rios, president of Concerned Women for America, said yesterday as she and other leaders of pro-life and traditional family groups released the findings of a Wirthlin Worldwide poll taken last month.
The CWA, of course, being an organization founded by Beverly LaHaye, best known as the wife of evangelist Tim LaHaye, author of the the Left Behind (beware...sound)series of really crappy Endtime adventures. Living in San Diego, I am more than familiar with the LaHayes, who got their big start here as one of the first proponents of "creationsim".
As for Wirthlin, I wasn't familiar with them, so I did a little checking. I decided to go to their website to see what kind of polling organization they are. What I found out was...they aren't a polling organization. A little background on Wirthlin:
The company's background in politics provided the seedbed for lessons learned about the value of timely information, the need to identify and focus resources on your most persuadable "swing" targets, the elements of effective leadership, and the power of values-based communication. Those lessons have been applied with great success in our consulting for corporate and institutional clients around the world.
In fact, even the way in which we work with our clients grows out of our heritage. Dr. Wirthlin's close relationship as a counselor to Ronald Reagan and others over a long period of time is the model for the ongoing partnerships we strive to form with all of our clients; where trust is foremost, and where the incremental knowledge and experience we gain over time adds tremendous value to what we are able to contribute in a consultative role. (my emphasis)
So what we see is that Wirthlin is what used to be called a "PR firm" before Newspeak turned them into "consultants" or "brand managers" or "people who will tell you what you want to hear for a big fat contract".
Interestingly one of Wirthlin's bigger political clients is Sen. Sam Brownback of Kansas, one of the Senate's fiercest opponents of a woman's right to choose.
I'm sure this all just a big coincidence, but that shouldn't stop the "read it off the fax page" media (Fox) from reporting this poll as God's honest truth.
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